![]() You can upload a high quality photo from your computer, then edit the pin to link wherever you’d like. If the page you’d like to link doesn’t have an attractive image, don’t worry. Pinterest is a mainly visual platform, so users tend to repin the more aesthetically pleasing images. However, you want these pins to look attractive. Now you’re ready to pin - but what? A great strategy is pinning things from your company’s website. This is one of the ways users will be able to find it later. The possibilities are endless, but be sure to choose a category for that board. For example, a remodeling company may have a “kitchens” board, and a separate one for bathrooms. These can be customized to your products or industry. ![]() Next, it’s time to organize.Ĭreate a board for each theme you’re likely to pin to in the future. Too, you can make images on your website “pinnable” to others. Once you’ve verified your domain, you’ll even get access to web analytics. ![]() You’ll have the ability to add a company logo, provide a description, and even link back to your website ( very important for SEO purposes). Getting StartedĬreating your business profile is simple enough– just follow the site’s prompts. ![]() This is your opportunity to ditch that stuffy, professional persona and be seen outside of the work place. Lastly, you’re interacting with the Pinterest community on a personal level - something future customers may remember about you. Every business-related pin provides your followers with the ability to share your products or examples of your work. In addition, Pinterest provides you a new platform to market yourself. It’s important to understand that being active on Pinterest will help your SEO, meaning it is likely to boost your rankings in search engines like Google or Bing. Luckily, you’ve found this guide to help. Still, you’re probably wondering how to translate those pins into something meaningful. These days, everyone from truckers to scientists are present on Pinterest and it’s worth it to take advantage. When you think of Pinterest you may think of a bunch of twenty-something females saving wedding ideas or hairstyles, but the social networking site has actually transformed into a fairly powerful SEO tool for small businesses.
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